New report | Start with the End: Effect Measurement of Behavioural Influencing in Military Operations
Throughout history, targeting the cognitive environment in order to influence the physical behaviour has been an important factor in deciding the outcome of war, on and off the battlefield. However, carrying out the measurements to determine effectiveness of such operations remains an empty spot in most influencing operations. This HCSS paper aims to provide an overview of methods to measure the effect of behavioural influencing operations in a military context.