Director of Political Affairs

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Having served a fourth term as a member of the Dutch House of Representatives for the leading conservative liberal VVD political party, Han ten Broeke held post as the senior member of the Standing Committee on Foreign Affairs and acted as Chair of the Armed Services Committee. Furthermore, he led the Dutch delegation to the NATO Parliamentary Assembly. Prior to which, he was the VVD’s ranking member on Defence and EU affairs.

Before embarking on a career in politics and following his employment as Director of Public Affairs at KPN telecommunications, he ventured to a subsidiary of KPN in Brussels. Ten Broeke then became owner and director of Quinten Consulting BVBA (Ltd). Involved in rebranding KPN-orange to BASE mobile phone operator, he also carried profit and loss responsibility for a small segment of its market. Having previously set up his own company served as a prerequisite enabling the following move at Director’s level to Weber Shandwick in Brussels. This global company with offices in 81 countries promoting a collaborative culture suited Ten Broeke’s novel, divergent style of creative thinking and his entrepreneurial approach. Rather than public relations, his focus was directed towards public affairs where extra emphasis was afforded by the Brussels office. During this period he gained significant experience at international level.

A staunch advocate of public ideals, he believes in the power of ever-present potential as an indispensible instrument towards a better, more sustainable future. Clear, unambiguous use of language in both his native Dutch and fluent English has furnished him with persuasive, emotive deliveries before both the media and audiences of varying cultures, and from all walks of life. Han ten Broeke holds a Master’s degree in Political Science and International Relations from Leiden University, the Netherlands. Ten Broeke is Chairman of the Board of BOVAG.