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News

Laura Jasper | NOS op 3: Hoe Zelensky telkens de aandacht pakt

February 27, 2023

Op 24 februari 2022 regent het Russische raketten op Oekraïne en vallen Russische soldaten het buurland binnen: het begin van de oorlog. Nu, een jaar later, wordt er nog steeds volop gevochten en doet president Zelensky er alles aan om zijn land de oorlog te laten winnen.

In een kakigroene outfit, op sneakers van New Balance of Saucony en met een perfect getrimd baardje, gebruikt Zelensky zijn imago in een mediastrategie waarmee hij met perfect getimede videoboodschappen en bezoeken aan en van Westerse leiders steun en hulp zoekt voor zijn land.

Hoe weet Zelensky een jaar na het uitbreken van de oorlog in Oekraïne nog steeds zo goed de aandacht te pakken? NOS op 3 bekijkt samen met HCSS strategisch analist Laura Jasper, expert op het gebied van Information Warfare, de communicatiestrategie van de Oekraïense president in een boeiende video explainer:

Bron: NOS op 3 / Lang Verhaal Kort

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Laura Jasper

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