Subject Matter Expert

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Ardi Bouwers is a Sinologist and director of the consultancy China Circle, specialized in intercultural communication and media. She is the author of a book about communication between Chinese and Dutch people Cirkels en rechte lijnen (2016, in Dutch). She teaches on China in the 21st century at Amsterdam University College and on intercultural communication at Xiamen University.

In the early 80s she studied Sinology at Leiden University and Nanjing University. In the past 30 years she has seen China develop from an inward-looking communist country to the world power that it is today. The country has undergone great changes, not only economically and politically, but also socially and culturally. She is especially interested in the position of China in the world and the interaction between China and other international actors, such as the West and the African continent.

Ardi also has in-depth expertise and experience in the field of the international media industry, and particularly on the rise of social media in China.